If you’re someone looking to start a personal brand, you may be wondering how setting goals goes hand in hand with doing so. Well, your goals can actually determine the trajectory of your personal brand. Why? Well let’s dive into it.
Pay attention to anyone who has a strong personal brand. Let’s start with Alex Hormozi. Alex started with a successful business in “Gym Launch”. This success allows him to now be the authority he is in the personal development/motivational space as many people listen to this broad advice about life in general.
Think about all the people who have a big podcast in general. Most of those people have started within one craft and have expanded the same way Alex did. Joe Rogan, for instance, began as a comedian and UFC commentator. His expertise and unique perspective in those fields gave him a platform, which he then expanded into the “Joe Rogan Experience,” one of the biggest podcasts globally. His initial success in a specific niche provided credibility, allowing him to branch out and discuss a wide range of topics with various experts.
How Setting Goals Can Help You Eventually Become a Powerful Personal Brand
Becoming a powerful personal brand takes confidence. Most people, thinking about where they are currently and balk at the idea of starting a podcast. This is because they think about themselves as “experts in nothing”, which results in them thinking a podcast done by them would have no chance of succeeding.
Let’s bring a good goal into the mix. I had a goal of making money blogging and eventually, I succeeded with that goal.
This gave me the confidence to then expand and start a YouTube channel about blogging. That YouTube channel can now help me build a personal brand in the world of blogging.
The key is to start small and take baby steps. Don’t feel the need to do everything at once.
You want to see the end goal, and start smaller.
It’s important to set realistic goals throughout this process. Because if you don’t, you may fail. If you fail, then your confidence to start your own personal brand might wane.
Without Action There’s Nothing For Your Personal Brand To Stand On
Think of every action as a brick. If you take action enough, you’ll be able to build a tower. Your personal brand can then stand on that tower, towering above the rest, visible to all. Conversely, without these bricks of action, there’s no foundation, no structure, and certainly no height. Just as a tower without bricks is merely an idea, a personal brand without consistent and deliberate actions remains an intangible concept. Each step you take, each piece of content you create, and every promise you fulfill adds to your tower, reinforcing its strength and stature.
Conclusion
Setting goals can set you up with the foundation to create a powerful personal brand, so the next time you think about not setting goals,remember that without them, you’re missing out on a clear roadmap to success. Just don’t go overboard on your initial goals. Slowly expand and evolve, taking one step at a time.
